In their conception
To inspire dreams, a dream product has been imagined.
Starting with the choice of names: Les Jardins d’Aladin, Le Secret du Bonheur, D’Artagnan, Paris sera toujours Paris…
The seven arts were utilized in the design.
In the formulation, the rarest and most original ingredients were chosen, free from allergens to declare.
Each perfume is based on an original and unique story to evoke dreams. The fragrance itself was first envisioned in the mind to reproduce the desired emotions.
In the packaging
A rectangular bottle, reminiscent of those used by apothecaries of old, has been sculpted with the ingredients used, crafted by the father of the modern perfume bottle, Monsieur Pierre Dinand.
To preserve the quality of the sculpture, the brand and perfume names have been sculpted on the side, rather than on the front of the bottle. Several major brands have rushed to copy this original presentation.
The brand DANILA and the perfume ALADIN are both featured at the top of the bottle to highlight the anagram.
Each bottle is signed and numbered like a piece of art.
The packaging is inspired by the painting "The Dream" by the artist Henri Rousseau, another nod to dream perfumes. The dominant color is green, another significant innovation at the time of creation, when luxury primarily used black.
In the production
The production technique draws inspiration from traditional methods, modernized.
- The extracts are diluted in alcohol, followed by maceration, glazing, and filtration. The alcohol used is, of course, organic and simply denatured with bitrex, not phthalates, which are harmful to health.
The entire production process aims to yield safe, non-harmful products.
In distribution
These perfumes are not distributed through mass market chains.
A very selective distribution was organized from the outset: luxury hotels such as Hôtel Ritz Paris, Hôtel de Paris Monte Carlo, and Hôtel Intercontinental Bora Bora, as well as art galleries, and recently a boutique in the historic district of Paris, between Notre Dame and the Sorbonne.
A much broader yet still very selective distribution is planned for the future.
In communication
This aspect, though very important, has not seen major innovation for our perfumes.
Only articles about the history of each perfume have been published in an art magazine.
An Instagram account has recently been created. A new and unique approach will soon be proposed to highlight the knowledge of our clients.
This will be widely featured on our website.